This minor provides an integrated set of units in Marketing. It covers disciplinary knowledge in Marketing theory and practice with a focus on understanding consumer behaviour, integrated marketing communications, issues related to the marketing of services and experiences and the challenges of formation and execution of marketing strategies. Students will develop skills in critical analysis and written communication in a variety of formats. Assessments include individual and group projects, oral presentations and formal examinations.

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Discipline Minor
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If you are interested in this unit as part of a course, refer to our how to apply page to find out more about our application process.

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  • Contact your course coordinator to see if you are able to take the elective unit set.

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