Introduction to Marketing

This is a unit of study where learners develop skills for managing their own time in accessing and completing prescribed readings, undertaking basic research and completing assessment tasks. 

Students develop skills in practical problem solving sessions, team work and case study analysis. Students are supported through regular in-class contact, such as lectures, tutorials and workshops and are expected to participate in online learning activities, peer discussion and review, and self-reflection. For every classroom-based contact hour it is expected that students will undertake another two hours of self-directed learning.

The unit will be taught in two classes a week, comprising one three hour and one two hour class, each involving one hour of lectures, of new material, followed by a workshop/tutorial where individual and group assessments will be reviewed and feedback provided. A variety of presentation techniques, including audio-visual media, and case studies, will be employed. Student participation in tutorials and workshops is essential for the successful completion of the subject.

This unit is delivered in a block delivery model which allows students to take responsibility for their learning by accessing resources and completing activities using a combination of in person and on-line real-time facilitated sessions that progresses and applies the learning; and on-line real-time delivery. Teaching and learning strategies used may include: presentations, practical case studies; project or group work.  On-line real-time sessions will be facilitated through the use of the Zoom and VU Collaborate technologies to maintain remote connection with students; providing synchronous presentation of learning material and following on students’ progress; then supplementing this with an asynchronous work, such as question/answer period, remote support and study guidance.
Academic support is available for students who require additional support.