BSBESB404 - Market new business ventures

    Unit code: BSBESB404 | Study level: TAFE
    Credit points
    N/A
    Location
    Footscray Park
    Werribee
    Prerequisites
    N/A
    Overview
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    Overview

    This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.

    Assessment

    For Melbourne campuses

    Assessment tasks will be designed to reinforce & extend knowledge and skill competence within set & controlled parameters in accordance with each unit’s learning outcomes & performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.

    Students will be expected to demonstrate the following required skills:

    • develop and implement a marketing strategy for a business or new business venture, addressing activities in the digital environment.

    Students will also be expected to demonstrate the following knowledge:

    • workplace processes and procedures for:
    • developing marketing objectives and marketing mix
    • identifying industry market trends relating to marketing new business ventures
    • communicating roles and responsibilities in marketing strategies to those involved
    • key features of a marketing mix that addresses market and business venture needs and:
    • optimises sales and profit
    • evaluates costs and benefits
    • determines customer needs and promotional activities
    • ethically and culturally appropriate practices relating to marketing new business ventures
    • performance evaluation methods relating to marketing strategies
    • methods of:
    • analysing costs and benefits of marketing strategies
    • monitoring customer satisfaction
    • conducting market analysis and research
    • key features of current digital devices, platforms and technologies that achieve marketing objectives by engaging, responding to and monitoring customers.

    Required reading

    The qualified trainer and assessor will provide teaching and learning materials as required in the form of workbooks produced by the VU Polytechnic and/or via the VU Polytechnic e-learning system.

    As part of a course

    This unit is studied as part of the following course(s):

    Certificate IV in Fitness
    SIS40221 | Certificate iv | Duration:

    Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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