This unit describes the skills and knowledge required to create sound design solutions in an industry context. Sound design solutions are those which are economically viable, environmentally conscious, ergonomically appropriate and equitable for those producing the product as well as the end user. The starting point may be an open or closed brief, spontaneous idea, modification of existing product, process, or system or a point in an ongoing design process. The unit includes research and analysis of ideas and resources, plus the development of innovative concepts. It also includes a requirement for critical and informed collaboration with others about one's own work.