This unit draws on marketing theory and practice to provide a framework for a customer-focused approach to sport and active recreation service delivery. The unit draws on the content of Sport and Recreation Management as a basis for focused development of sport and active recreation service delivery. The unit provides students with skills and knowledge to deliver sport and active recreation services and also contributes to their Sport and Recreation Facility Management unit. The unit aims to provide students with an understanding of key marketing concepts and a capacity to apply these concepts in the sport and active recreation industry.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Apply marketing system concepts in the management and delivery of sport and recreation services;  
  2. Analyse using marketing concepts and frameworks, marketing practices and strategies in sport and recreation organisations; and  
  3. Present a marketing strategy for sport and recreation settings.  


Assessment type Description Grade
Test Quiz x 2 10%
Journal Weekly blog: 10 submissions, (approx. 100 words each) 40%
Project Project consisting of three submissions (total 1200 words) 50%

Required reading

Strategic sport marketing, 4th edn.
Shilbury, D, Westerbeek, H, Quick, S, Funk, D & Karg, A 2014,
Allen & Unwin, Crows Nest NSW.

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