|1.||Articulate the intricacies of the sport marketing mix, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices.|
|2.||Appraise the value of sport marketing research internal reports, intelligence systems, decision support systems, and consumer behaviour analysis to better understand consumers and make appropriate strategic decisions for sport organisations.|
|3.||Analyse the relationship of quality product and logistical management to successful retail management, sales management, and e-marketing management.|
|4.||Assess the role of communication management in the enhancement of promotions, advertising, and sponsorships for various sport businesses.|
|5.||Implement emerging competencies in the areas of social media and digital/mobile networking; international and global marketing; and various impacts and legacies.|
|Case Study||Case Study Analysis.||20%|
|ICT (Wiki, Web sites)||Discussion board contributions.||40%|
|Report||Marketing plan report (includes a 15-20 minute Multimedia presentation (report 25%; presentation 15%)).||40%|
Advanced Theory and Practice in Sport Marketing, 3rd ed.
Schwarz, E.C. and Hunter, J.D. (2017).
Oxford, UK: Routledge.
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
Study a single unit
This unit may be available as a single unit of study.
Find out more about how to apply for single units of study at VU.
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.