This unit in Strategic Sport Marketing develops knowledge and skill in the marketing process as it relates to strategic market planning; segmentation, targeting, positioning, and delivery in consideration of multiple analysis models; processes implemented to understanding the sport consumer; application of logistical processes to aid in delivering products and services; and the promotional and public relations activities across traditional and specialised areas of the sport industry. Primary focus will be on the application of marketing principles to specific sport scenarios.
On successful completion of this unit, students will be able to:
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.