|1.||Substantiate the intricacies of the sport marketing mix, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices.|
|2.||Appraise the value of sport marketing research internal reports, intelligence systems, decision support systems, and consumer behaviour analysis to better understand consumers and make appropriate strategic decisions for sport organisations.|
|3.||Analyse the relationship of quality product and logistical management to successful retail management, sales management, and e-marketing management.|
|4.||Evaluate the role of communication management in the enhancement of promotions, advertising, and sponsorships for various sport businesses.|
|5.||Implement emerging competencies in the areas of social media and digital/mobile networking; international and global marketing; and various impacts and legacies.|
|Case Study||Multi-stage case study.||30%|
|ICT (Wiki, Web sites)||Weekly discussion board contributions.||30%|
|Report||Marketing plan report (includes a 15-20 minute Multimedia presentation).||40%|
Advanced Theory and Practice in Sport Marketing, 2nd ed.
Schwarz, E.C., Hunter, J.D., and LaFleur, A. (2012).
Oxford, UK: Routledge.
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