This unit describes the performance outcomes, skills and knowledge required to obtain and manage sponsorship for a business activity, product, service or event. It requires the ability to determine sponsorship requirements, source and negotiate with potential sponsors and manage sponsorship arrangements.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each competency unit's learning outcomes and performance criteria requirements, including the setting of project and work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - communication skills to liaise and negotiate with sponsors and mange their participation; - critical thinking skills to evaluate a potential sponsor's best fit with the business activities or projects; - initiative and enterprise skills to identify and action opportunities to obtain sponsorship; - literacy skills to: - read and interpret details of the business activities or projects to be sponsored and complex sponsorship contracts or agreements; - research potential sponsors that are aligned with the business activities or projects; - write sponsorship materials and agreements expressing complex business ideas and proposals; - numeracy skills to evaluate budgets and interrogate or use a range of financial data to inform sponsorship activities; - planning and organising skills to organise sponsorship activities according to agreements; - problem-solving skills to monitor activities, identify sponsorship servicing deficiencies and make required adjustments; - self-management skills to take responsibility for sourcing and managing sponsorship arrangements; - teamwork skills to brief colleagues on details of sponsorship arrangements; - technology skills to design effective sponsorship proposals.Students will also be expected to demonstrate the following knowledge: - for the particular industry sector and business type: - a range of business activities or events which would appeal to sponsors; - potential sponsorship opportunities and sources of finance; - protocols for sponsor contact; - packages that can be offered to sponsors; - a range of formats for and inclusions of sponsorship proposals; - features of sponsorship contracts and agreements: - legal requirements to supply services as contracted and ramifications of failure to comply; - sponsor reporting expectations and requirements.

Where to next?

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.