This unit describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level.  The unit incorporates knowledge of marketing principles.

The unit applies to all industry sectors, and to individuals who are responsible for coordinating marketing activities within the parameters of an established marketing strategy.  Individuals working independently with limited supervision undertake this role.  This could include marketing coordinators or managers and owner-operators of small businesses.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - plan and coordinate at least two different marketing activities for an operation, product or service; - use industry networks, information sources, and distribution and marketing networks when planning and coordinating the above activities; - reflect types of marketing activities used in the relevant industry sector and major industry promotional events in the above activities; - apply marketing principles to each marketing activity, and; - evaluate and report on each of the above marketing activities against the following criteria:consistency with overall marketing direction; exposure that was achieved; matching attendees to target market; cost-effectiveness of financial and human resources; completion within established timeframe.Students will also be expected to demonstrate the following knowledge: - content and structure of marketing plans; - key marketing principles; - industry structure and interrelationships, industry networks and information sources; - industry and market knowledge appropriate to the sector and organisation; - features, benefits and practical application of marketing activities commonly used in the service industries; - information inputs into the planning process; - considerations in evaluating the suitability of marketing activities; - operational details relevant to the coordination of marketing activities; - legal issues that impact on the marketing of products and services; - ethical considerations for marketing activities, and; - sustainability considerations for marketing activities.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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