This unit describes the performance outcomes, skills and knowledge required to conduct tourism research. It requires the ability to identify research needs, conduct research, interpret the data, and apply the results.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - identify and plan a tourism research project, based on an organisational or situational analysis that includes at least two of the following research objectives: comparative analysis; competitor activity; customer preferences; distribution networks; hypothesis testing; identification of trends; industry pricing policies; visitation patterns, and; - conduct above tourism research project, showing effective application of: research and data collection methods; information from suitable range of sources; reliable data analysis; research presentation techniques.Students will also be expected to demonstrate the following knowledge: - role of research for different purposes in a tourism industry context; - research techniques and methodologies and their application to different industry situations; - ethical research practices related to intellectual property, confidentiality and privacy; - research and data collection methods, their features and suitability for different purposes; - methods of data analysis; - major tourism research bodies, types of research produced by those agencies and its value to different tourism operators, and; - types of technology used in the conduct of research projects.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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