In this unit students are provided with a broad sport/football industry context. This (global) context will be used to position what are the most current and pressing issues in the industry. Issues will be considered at three levels of application, industry organisational, and individual athlete/coach performance level. Current issues relates to matters that will significantly influence the short and long term future of the (football) industry and may include macro trends (such as the rising popularity of football in Asia), organisational changes (such as the application of financial fair play regulation) or football performance issues (such as the increasing application of digital technologies to improving, measuring but also broadcasting performance). The unit has been developed for students from a variety of disciplinary backgrounds, and the main purpose of the unit is to ensure all students have a consistent basis upon which to consider the current state of the industry - and what will drive change in the immediate future and in years to come. The unit is foundational in regards to preparing students for a dynamic and constantly changing football industry environment.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Assess the main drivers of change in the football industry and how this may impact performance;  
  2. Contextualise the broader football industry and verify the main stakeholders in the industry;  
  3. Argue and defend the main issues driving change in the industry; and  
  4. Conceptually map at which level issues will have impact on performance (industry, organisational and individual) and analyse the potential outcomes.  


Assessment type Description Grade
Report Case study 1 25%
Report Case study 2 25%
Exercise Concept map 1 20%
Exercise Concept map 2 30%

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This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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