This unit covers relationship building and communication with stakeholders in an effort to promote the value of council to the community. The need for staff to represent the value of council to the community and stakeholders through relationships that are mutually beneficial to all parties is recognised.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - verbal communication, presentation and negotiation; - consultation and liaison; - marketing, promotion and utilising and working with the media, and; - written communication, including reports and media releases. Students will also be expected to demonstrate the following knowledge: - council's political, social, economic and environmental context; - council's strategic and business plans, goals, objectives, policies and procedures; - council operations; - marketing principles and promotional strategies, including planning special events, and; - freedom of information and confidentiality.

Where to next?

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