This unit describes the performance outcomes, skills and knowledge required to write concise and clear content for web pages on behalf of a client.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - communication skills to liaise and negotiate with clients and colleagues; - literacy skills to: apply principles of plain English writing for a variety of cultures and people with special needs; identify content, and; write for the internet; - planning and organisational skills to: analyse organisational and audience needs; determine appropriate content channels and formats, and; identify and understand diverse target audience needs, and; - technical skills to: create content; manage and design the visual composition of the site, and; upload content.Students will also be expected to demonstrate the following knowledge: - content features, including clarity, ease of viewing and readability; - copyright and intellectual property legislation relating to web page content; - document design, web design and usability; - functions and features of: micro-content elements, such as headings, highlighted words and link text, and; style guides, such as cascading style sheets (CSS); - information architecture; - instructional design principles; - obligations of merchants and service providers; - organisational requirements relating to web page content, and; - privacy requirements relating to web page content.

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