This unit describes the skills and knowledge required to research and produce content for a range of media suitable for electronic or hardcopy publications such as blogs, webpages, and journal articles. It applies to writers who seek to refine their content development techniques and approaches. This would usually be carried out independently, with some guidance from editors, agents or other relevant people.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the evidence of the ability to complete at least two different content development pieces of work (e.g. one blog and one infographic) of different lengths (with at least one of 2500-4000 words) and for each: - identify requirements for writing for different platforms, including social media; - develop the content concept and seek feedback for refinement; - plan and organise resources to develop the content within timelines; - develop work that meets the purpose and the needs of the intended audience and where appropriate, make use of content development software; - apply basic editing techniques to refine work; - ensure timelines and other requirements for the work are met, and; - follow relevant health and safety practices for writing tasks.Students will also be expected to demonstrate the following knowledge: - forms and examples of content including, but not limited to: blogs, webpages, infographics, eBooks, journal articles, news articles, opinion pieces, videography and photography, and web-based content; - content development techniques and their application; - basic editing techniques used to refine content; - typical constraints that impact the development of content; - copyright and intellectual property requirements that relate to content development, and; - common content development software and their application.

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