This unit describes the skills and knowledge required to create graphic designs for branding and identity that convey key messages about organisations or brands and their underpinning philosophies. It applies to individuals who work in a range of industry contexts that include design consultancy, commercial printing, advertising, publishing, television or marketing. Graphic designers also frequently offer their services on a freelance basis.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - interpret objectives and requirements of design briefs; - conceive and create professional graphic design solutions for branding and identity that fulfil creative, technical, intellectual property and budgetary requirements; - communicate and collaborate effectively with creative team in: concept development; design production and refinement; presentation and review; review final work for success in meeting creative, technical and client objectives, and; - identify opportunities to further develop own skills. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.Students will also be expected to demonstrate the following knowledge: - discuss current trends and ideas in branding and identity; - identify key people involved in branding and identity design and their typical roles, responsibilities and relationships with the graphic designer; - outline different types of branding and identity design projects and the particular considerations that apply to them; - describe ways in which consumers respond to branding and identity for different types of products and services; - explain production factors that may impact on designs; - describe ways visual impact is achieved in branding and identity designs; - explain how critical and creative thinking techniques can be used as part of the design process, and; - explain the intellectual property issues relevant to branding and identity designs.

Where to next?

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