This unit describes the skills and knowledge required to exploit the potential of typography to solve complex design challenges through research and exploration of advanced and specialised applications.  It applies to individuals with a highly developed conceptual and technical understanding of type. They work in many different industry contexts including design studios, commercial printing, advertising, publishing, television and marketing. They work with two-dimensional (2-D), three-dimensional (3-D) and virtual applications. At this level, the designer is working independently, though is usually a member of a collaborative creative team.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:
CUAGRD603

Assessment

Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - research and assess technical and conceptual use of typography to inform own ideas; - investigate and experiment with different functions of typography; - use research findings and investigative and exploratory outcomes to extend the use of typography in professional design practice, and; - develop specialised typography for a range of two-dimensional (2-D), three-dimensional (3-D) and virtual applications. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.Students will also be expected to demonstrate the following knowledge: - fully explain how typography theory and practice influences own practice; - outline historical and contemporary trends in typography and their impact on graphic design practice. - describe the commercial and creative potential for graphic designers with specialised typography expertise; - describe the expressive potential of type, and; - outline features of specialised typography and describe how they are developed and used, including: interactive type; animated type; sculptural type.

Where to next?

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