This unit describes the skills and knowledge required to adopt a professional, commercial approach to graphic design practice.  It applies to individuals who work autonomously across a diverse range of industry and community contexts. They could be employed by others in small or large organisations, operate as freelancers or set up their own studios.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - research and evaluate a broad range of professional and commercial information about graphic design; - develop approaches and strategies for own practice based on research and reflection that address: - legal, ethical and moral obligations; - business and design practice skill development; - how to promote services; - how to pursue new work opportunities, and; - communicate with other professionals to collaborate and share ideas. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.Students will also be expected to demonstrate the following knowledge: - explain factors that influence the client perspective on graphic design practice; - describe legal rights and obligations of graphic designer, particularly in relation to intellectual property; - identify common professional development opportunities in graphic design; - summarise the range of local and global work opportunities open to graphic designers; - summarise current trends in graphic design and their effects on professional practice; - identify key behaviour, skills and practices required in professional graphic design practice; - describe typical ways business is done in graphic design practice including key commercial relationships, and; - explain ways that graphic design work is costed and priced in different practice contexts.

Where to next?

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