This unit describes the skills and knowledge required to develop an industry focus for graphic design practice and to adapt that practice to meet both current and emerging industry opportunities.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - use a range of professional graphic design business practices in own work; - adopt intellectual property and safety standards required for graphic design practice; - research and evaluate the effect of current and emerging trends on graphic design practice; - apply research outcomes to develop creative and commercial opportunities in own professional practice, and; - identify and address skill development needs. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.Students will also be expected to demonstrate the following knowledge: - discuss the changing role of graphic design and its convergence with other design disciplines; - outline current and emerging graphic design technologies and trends at a global level; - discuss graphic design industry networks and professional development opportunities; - identify current graphic design business practice including key relationships and ways work is sourced and costed; - summarise broad global design trends that apply to design disciplines; - explain implications of emerging graphic design technologies on the business; - identify sources of information about graphic design; - explain intellectual property issues associated with professional graphic design practice, and; - describe key safety considerations for professional graphic design practice.

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