This unit describes the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Design work will show a well-developed command of relevant software programs and the creative ability to generate ideas to meet the different needs of design briefs.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - interpret briefs to produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work that meets the creative and technical requirements; - organise and schedule creative and technical processes, production and presentation of design work within effective timeframes; - collaborate with others in design and evaluation processes; - write and present explanatory information to support graphic design visuals, and; - recognise and document professional development needs. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.Students will also be expected to demonstrate the following knowledge: - outline typical information found in briefs for 2-D and 3-D graphic design work; - explain other information that could be sourced to support understanding of design briefs; - explain the elements and principles of design; - explain colour management techniques and theory; - discuss the application of typographic theory and practice to the development of effective design solutions; - explain pre-press processes and their function in the graphic design process; - summarise costing processes for graphic design work; - list typical visual representations used in graphic design work and outline the techniques for incorporating and manipulating them; - outline critical and creative thinking techniques and their application in graphic design practice; - identify typical problems that occur during the graphic design process, and how to avoid or resolve them; - describe current practice for documenting and presenting graphic design work; - outline basic project management techniques, particularly in relation to work planning, time management and resource management; - discuss intellectual property issues and legislation associated with graphic design practice, and; - outline key safety requirements for production processes in graphic design work.

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