This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements.  It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness.

They also involve team members in identifying improvements for marketing strategies and formulating recommendations for future marketing activities.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:
BSBMKG514

Assessment

Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - successfully implement marketing strategies identified in an organisation's marketing plan; - coordinate personnel involved in conducting marketing activities; - monitor, evaluate and report on marketing activities against defined objectives, and; - modify marketing activities in line with new or emerging trends. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once. Students will also be expected to demonstrate the following knowledge: - outline organisational strategic and marketing objectives, plans and performance measures; - summarise principles of marketing mix, and; - explain key provisions of relevant legislation, codes of practice and national standards affecting marketing operations.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.