This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.  It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

Unit details

Location:
Study level:
Vocational and further education (TAFE)
Unit code:
BSBMKG501

Assessment

Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - identify and evaluate marketing opportunities to determine whether they can meet organisational objectives, and; - document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once. Students will also be expected to demonstrate the following knowledge: - outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations; - describe organisational marketing plan, structure, products and services; - explain principles of marketing and marketing mix, and; - describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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