This unit describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:
BSBMKG414

Assessment

Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - research marketing practices of the organisation; - plan and implement a marketing activity; - record activities and processes used in marketing activity, and; - review effectiveness of marketing plan. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.Students will also be expected to demonstrate the following knowledge: - describe basic foundations of marketing practices; - describe organisational policies and procedures on marketing, and; - outline specific product knowledge related to products and services being marketed.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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