This unit describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.  It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.

Unit details

Location:
Study level:
Vocational and further education (TAFE)
Unit code:
BSBMKG401

Assessment

Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - develop a market positioning strategy that documents market segmentation, consumer profiling, targeting and strategies relevant to a product or service being offered to the marketplace. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.Students will also be expected to demonstrate the following knowledge: - identify relevant information relating to the Australian Marketing Institute Code of Professional Conduct; - outline requirements of legislation affecting marketing roles; - explain data collection and analysis techniques; - outline relevant industry knowledge; - explain marketing communications concepts and processes; - identify organisational structures, roles, responsibilities, business and marketing plans; - demonstrate knowledge of relevant product and service standards and best practice models, and; - outline relevant statistical terms used by the Australian Bureau of Statistics.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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