This unit describes the skills and knowledge required to plan, develop and promote activities, events and public programs for different customer groups.  It applies to individuals who work in a broad range of industry contexts and who focus on short-term planning and promotion of an activity, event or public program, and may have responsibility for the work outcomes of others.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - research, plan, develop and promote activities, events or public programs to meet specified needs, and; - conduct and evaluate effectiveness of activities, events or public programs. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.Students will also be expected to demonstrate the following knowledge: - identify subject matter around which activities, events or public programs are developed; - outline features of typical policies, procedures and practices relating to provision of activities, events and public programs; - explain the concept of sustainable practice and its relevance to development of public programs; - identify sources of advice and specialist assistance for activity development; - discuss techniques for planning and scheduling activities, events and public programs; - outline interpretation techniques suitable for a wide range of audiences; - identify resources for planning, promoting, delivering and evaluating activities, events and public programs; - explain cultural protocols to be observed in developing programs, including those relating to Aboriginal or Torres Strait Islander contexts, and; - identify copyright, moral rights, privacy and intellectual property issues and legislation that impact development of activities, including those relevant to Aboriginal and Torres Strait Islander cultures, child protection and trade practices.

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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