This unit describes the performance outcomes, skills and knowledge required to interpret and creatively respond to a design brief through the production of work.

Unit details

Study level:
Vocational and further education (TAFE)
Unit code:


Assessment tasks will be designed to reinforce and extend knowledge and skill competence within set and controlled parameters in accordance with each unit's learning outcomes and performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines. Students will be expected to demonstrate the following required skills: - communication skills to liaise with clients and colleagues on design concepts, and to effectively present potentially complex ideas; - creative thinking skills to generate and explore a range of possible responses to design brief requirements; - critical thinking and problem-solving skills to work out different ways of meeting different design and production challenges; - research, literacy and analytical skills to interpret a brief and to source and evaluate information pertinent to the brief; - planning and organisational skills to integrate and coordinate creative, communication and planning issues into the work process, and; - self-management skills to take pro-active responsibility for all the elements involved in responding to a design brief.Students will also be expected to demonstrate the following knowledge: - copyright, moral rights and intellectual property issues and legislation relevant to the ways design concepts are developed and presented; - different ways of presenting, communicating and documenting design concepts (as relevant to the context of work); - format of design brief typically used in the relevant industry or design context; - principles and key features of project management relevant to a design project; - specific project management factors that apply to a design project, and; - terminology typically used in a range of design briefs.

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