This unit examines the ways in which sport organisations may partner and collaborate with other organisations to achieve mutually beneficial outcomes. These partnerships and collaborative arrangements will range from straightforward commercial agreements (for example sponsorship) to partnerships with community-based agencies and non-profit organisations (for example outreach programs with community welfare organisations).
Attention will be given to the different forms these arrangements may take, and the specific outputs arising from these arrangements. A number of cases will be analysed which focus on the catalyst for the development of the agreement, the parties to the agreement, the aims and outcomes that each party expects, and the way the agreement was managed. Students will be expected to not only contribute to case study discussion, but also provide examples of innovative partnership arrangements for specific sporting clubs and associations.
On successful completion of this unit, students will be able to:
Selected readings will be made available via the unit VU Collaborate site.
This unit is studied as part of the following course(s):