Web technology is at the core of today's entrepreneurial and innovative culture and in this unit we explore how individuals can negotiate current industry contexts, including lean and scrum environments. We explore how to understand and apply knowledge about trends in digital cultures. Focusing initially on the notion of the 'minimal viable product', we generate, manage and prototype ideas for web technologies in different social settings. The unit will familiarise students with the means and tools to develop digital environments in an era when those with some training, for instance in Javascript and CSS, can co-opt different technologies for their own purposes. We also review topical issues such as content strategy and search engine optimization and keyword research. Students develop their own portfolio website.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Formulate responsible, well-informed and ethical judgments in considering the role of the practitioner in a complex and highly dynamic digital media industry;  
  2. Exhibit the ability for agile and SCRUM thinking in complex environments;  
  3. Critically evaluate the strengths and limitations of industry standards regarding web technologies;  
  4. Devise and develop a prototype using web technology;  
  5. Analyse and interpret trends concerning web technology  


Assessment type Description Grade
Presentation Research the advantages and disadvantages of a nominated piece of web production software OR an innovation in the area of web production. 30%
Project Create a podcast. 35%
Creative Works Develop a website / Develop a professional digital media presence. 35%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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