Web technology is at the core of today's entrepreneurial and innovative culture and in this unit we explore how individuals can negotiate current industry contexts, including lean and scrum environments. We explore how to understand and apply knowledge about trends in digital cultures. Focusing initially on the notion of the 'minimal viable product', we generate, manage  and prototype ideas for web technologies in different social settings. The unit will familiarise students with the means and tools to develop digital environments in an era when those with some training, for instance in Javascript and CSS, can co-opt different technologies for their own purposes. We also review topical issues such as content strategy and search engine optimization and keyword research. Students develop their own portfolio website. 

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Formulate responsible, well-informed and ethical judgments in considering the role of the practitioner in a complex and highly dynamic digital media industry;  
  2. Exhibit the ability for agile thinking in complex environments;  
  3. Critically evaluate the strengths and limitations of industry standards as they apply to gathering information from digital environments;  
  4. Propose and resolve a professional web and social network analysis tasks;  
  5. Analyse and interpret trends on social media  


Assessment type Description Grade
Presentation Research the advantages and disadvantages of a nominated piece of web production software OR an innovation in the area of web production (Equivalent t 30%
Essay Research essay (Equivalent to 2000 words) 35%
Creative Works Develop a website / Develop a professional digital media presence (Equivalent to 2000 words) 35%

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