Students must complete eight postgraduate units or equivalent from the Master of Communication or Master of Digital Media before undertaking this unit.
ACG6022 - Research Project
ACG6100 - Minor Thesis (Part-Time) Part One
ACG6015 - Minor Thesis (Full-Time)
ACG6021 is a co requisite for all AMCN students including those undertaking OPTION A (Research Project ACG6022) and those undertaking OPTION B (Thesis part time part one ACG6100) and those undertaking OPTION B) Thesis full time ACG6015)
|1.||Critically evaluate their own work and the research of others;|
|2.||Appreciate different purposes for research and critically assess the quality, appropriateness and limitations of research material;|
|3.||Be able to compare and contrast different research approaches and be able to decipher between the different concerns, strengths and limitations of various theoretical and methodological approaches;|
|4.||Use empirical data and case-studies to address research questions;|
|5.||Propose and position their work within a broader field of research relative and frame its outcomes relative to academic and/or industry research agendas; and|
|6.||Prepare and present their ideas verbally and in writing at a level that conforms to industry and/or academic conventions.|
|Literature Review||Students identify a communication research question and review/critically evaluate relevant academic and applied literature (2500 words)||30%|
|Report||Short report evaluating the relative strengths and weaknesses of a research methodology (1500 words)||20%|
|Presentation||Research Proposal and Presentation (1000 words)||50%|
Qualitative Research Methods in Public Relations and Marketing Communications 4
Daymon and Holloway
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