In this unit, students undertake a substantial piece of independent work on a chosen topic, with the guidance and support of a supervisor.  Creative work may be undertaken, accompanied by a written reflective commentary on the project submitted.

Students select and develop a research question in an area of enquiry that is timely and significant. Students design a sustained  and ethical research programme to address this question: such questions may concern professional or industrial practice, social, political or cultural communication or public relations issues and/or discipinary models.

Working with supervisory support, students frame their project, collect data and conduct appropriate analysis, and clearly communicate research findings.

Unit details

Study level:
Credit points:
Unit code:


ACG6021 - Research Methodologies Students must have achieved a Distinction average and a High Distinction in the unit ACG5200 before they are eligible. Pre approval must be sought from the co ordinator before enrolling in this unit.

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Design and conduct an original programme of research in communication, digital media or public relations;  
  2. Apply appropriate research methodology and methods to the ethical collection and analysis of data;  
  3. Apply advanced disciplinary knowledge to locate the research project within its field;  
  4. Apply technical and theoretical skills to design, evaluate, analyse key issues within the fields of communication, media and public relations;  
  5. Critically reflect on theories and professional practice in media, digital media, communication and public relations;  
  6. Execute an ethical, sustained and significant communication project; and  
  7. Synthesise complex information in order to clearly communicate research findings to a variety of audiences.  


Assessment type Description Grade
Thesis 10,000 - 15,000 words, or equivalent creative project, with exegetical component 100%

Required reading

Key reading appropriate to topic. To be advised by supervisor.

How to research 4th
L. Blaxter, C Hughes and M. Tight
US: Open University Press

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