In this unit, students undertake a substantial piece of independent work on a chosen topic, with the guidance and support of a supervisor. Creative work may be undertaken, accompanied by a written reflective commentary on the project submitted.
Students select and develop a research question in an area of enquiry that is timely and significant. Students design a sustained and ethical research programme to address this question: such questions may concern professional or industrial practice, social, political or cultural communication or public relations issues and/or discipinary models.
Working with supervisory support, students frame their project, collect data and conduct appropriate analysis, and clearly communicate research findings.
ACG6021 - Research Methodologies
Students must have achieved a Distinction average and a High Distinction in the unit ACG5200 before they are eligible. Pre approval must be sought from the co ordinator before enrolling in this unit.
|1.||Design and conduct an original programme of research in communication, digital media or public relations;|
|2.||Apply appropriate research methodology and methods to the ethical collection and analysis of data;|
|3.||Apply advanced disciplinary knowledge to locate the research project within its field;|
|4.||Apply technical and theoretical skills to design, evaluate, analyse key issues within the fields of communication, media and public relations;|
|5.||Critically reflect on theories and professional practice in media, digital media, communication and public relations;|
|6.||Execute an ethical, sustained and significant communication project; and|
|7.||Synthesise complex information in order to clearly communicate research findings to a variety of audiences.|
|Thesis||10,000 - 15,000 words, or equivalent creative project, with exegetical component||100%|
How to research 4th
L. Blaxter, C Hughes and M. Tight
US: Open University Press
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