Successful completion of two units in this course or by approval of coordinator
|1.||Apply advanced knowledge of research and evaluation tools in a collaborative communication or public relations research project;|
|2.||Critically evaluate tools and strategies for professional research and evaluation of particular issues and problems in the communication and public relations industries;|
|3.||Critically appraise and reflect on professional and academic literature around a theme within the field of communication and public relations;|
|4.||Investigate and communicate a key problem or issue which would benefit from research or evaluation in contemporary professional and industry practice; and|
|5.||Design an applied research or evaluation project which utilises web based analytics as well as qualitative approaches as tools to generate high level data.|
|Essay||Students will review professional and academic literature regarding one key theme or issue in industry or professional practice||70%|
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