|1.||Deconstruct public relations as a form of writing and communication and discuss the way it is practised by different agents, political organisations, corporate groups and social movements in the public sphere;|
|2.||Troubleshoot and manage public relations problems through written responses;|
|3.||Analyse media relations and the form and design of media writing;|
|4.||Analyse the methods of persuasion in public relations and critique how this persuasion works in public relations messages; and|
|5.||Formulate high level public relations writing for persuading different audiences including the media, publics and organisations.|
|Assignment||Media release exercise||10%|
|Project||Group media kit and work report||40%|
|Presentation||Seminar leading exercise||10%|
|Portfolio||4 x detailed portfolio exercises||40%|
Public relations writing in Australia 2nd edn,
Mahoney, J 2013
Melbourne/Oxford University Press.
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