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ABW 2012: bigger and better than ever!

Our second annual Australian Business Week (ABW) competition ran over four consecutive Saturdays from 12 May to 2 June 2012.

Nearly 50 year 10 and 11 students from schools across Melbourne (and one participant from Ballarat!) competed over the three week program, running a sporting goods manufacturer, making decisions concerning marketing, operations and finance.

Guided by expert mentors, students were divided into teams and given a variety of tasks. They also worked online for the duration of the program, communicating with their team members from school and home.

Students presented company report, oral presentations, a TV ad they'd made themselves, and put on a trade fair on the final day before awards presentations.

The overall winners this year were Team Blue – 'Blue Fusion'. The team invented cutting-edge 'swimming skins' which measured athlete performance while in use. They were presented with their winners' plaques by Fiona Campbell, Partner at Ernst & Young, our generous keynote partner.

Sincere thanks must go to the mentors of the teams, which included a dedicated contingent of FoBL students, many from SIFE.

View the TV ads created by the teams: Blue Fusion, Toro Sporting Equipment, Adrenalize, New Earth Sports, and Orange Ludus Limited

The ABW competition is run yearly; for further information on the next competition, contact the ABW coordinator via email at [email protected]

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