Former CEO of Destination Melbourne, Chris Buckingham has taken up a new role as Adjunct Professor in Victoria University's College of Business.
Dean of the College of Business, Professor Colin Clark said, “We are delighted to have Chris at Victoria University. He is a recognised industry leader in Melbourne and regional Victoria, and will be a valuable addition to the VU team to ensure that we continue to meet the needs of the Tourism and Major Events industry.
“In this honorary role, Chris will deliver guest presentations to students and graduates in his typically infectious manner, engage in collaborative research projects and sector blogs, and support strategy development for the College.”
Chris Buckingham brought his own sense of vision and inspiration to his 5 years as the leader of Destination Melbourne, which has the responsibility of driving visitation to Melbourne as a compelling global destination with outstanding visitor experiences. Chris led the development of new thinking that articulated the importance of the visitor experience to Melbourne's global reputation as the world's most liveable city.
In addition to his strategic management role at Destination Melbourne, in which he engaged with industry, government and a cross-section of high-profile stakeholders, Chris Buckingham also has an excellent understanding of tourism in regional Victoria, having been the General Manager of Gippsland Tourism and calling Gippsland home.
At Destination Melbourne, Chris was instrumental in developing and personally supporting the careers of many Victoria University students recruited as interns from VU’s Work Integrated Learning program and going on to have successful careers in the industry.
Chris Buckingham said, “Victoria University is recognised globally as a quality provider of Tourism, Hospitality and Events training and education. It is a terrific opportunity for me to make a positive contribution to the ongoing development of the visitor industry, and I am honoured to take up this new position."
“I look forward to playing an ongoing role communicating the value of visitors, advocating on behalf of the visitor experience and helping to strengthen the connection between industry and academia.”
Adjunct Professor Chris Buckingham is available for interview.
Public Affairs Unit, Victoria University,
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