This authentic assessment task is from Victoria University's Graduate Certificate in Planetary Health, in a unit called 'Making a healthy planet: Transdisciplinary transformations'

The contributing academics are Dr. Helen Widdop-Quinton & Associate Professor Jeannie Rea.

Example campaign plan & pitch

  • Overview: Develop and present a campaign plan to promote a planetary health matter.
  • Length/duration: Plan 1500 words, Pitch 3 minutes
  • Weighting: 35%
  • Due: Campaign Plan after session 6 of 8, Campaign Pitch in session 7 or 8 
  • AQF level: 8

The purpose of this assessment task is to:

  • Familiarise yourself with contemporary theory and practice of campaign planning to be able to adapt and apply these skills in your own field, looking towards making transformative change
  • Critically consider the dominant tropes in contemporary campaign theory and practice when applied to making transformational change
  • Consider contemporary social change campaign theory and practice through a transdisciplinary lens
  • Critique campaign practices in terms of respect and accounting for difference and diversity amongst all parties

 

It aligns with the following learning outcomes:

LO1: Identify and evaluate transdisciplinary discourses and movements addressing complex issues and challenges to making a healthy planet for all

LO3: Articulate and advocate an evidence and value-based explanation of transdisciplinary transformation

This final assessment task asks you to develop and present a campaign plan to promote a planetary health matter. This task is deliberately broad to provide you with the opportunity to apply theory and practice of campaign planning to produce and present a plan that you may wish to take from the class into your own fields of interest.

Choose ‘something you would like someone to do something about’. It can be small or large scale. Focus on something you could participate in implementing. It may be a topic you have previously considered during the course.

Design a campaign using the 10-point plan (see Session 4 for more detail):

  1. Situation analysis
  2. Statement of purpose
  3. Aim & Objectives
  4. Key messages
  5. Stakeholders
  6. Target publics
  7. Strategies & Tactics
  8. Budget
  9. Review
  10. Evaluation measures

Pitch the plan in Session 7 or 8 to a panel of 3 students who are acting as the decision-makers on your campaign plan. They will provide feedback and assess your pitch. The rest of the class will listen.

  1. Carefully read the assessment requirements, criteria and rubric for this task
  2. Choose your campaign topic
  3. Proceed through the 10-point plan (this may be hard to do on your own, so we suggest you try out your ideas on classmates and friends)
  4. Once you have a draft, apply a critical lens:
    • Have you made assumptions about participants, ‘publics’?
    • Have you accounted for ‘unintended consequences’ of your strategies and tactics?
    • Looking through a transdisciplinary transformational lens, how will you evaluate success?
  5. Finalise and submit your plan to the dropbox after Session 6 (by midnight on Saturday)
  6. Pitch your plan in Session 7 or 8

Criterion 1: Use of the 10-point plan in a coherent and rational sequence

Criterion 2: Attention to difference and diversity

Criterion 3: Transdisciplinary engagement

Criterion 4: Composition and persuasiveness of pitch

Full rubric

CRITERIA HIGH DISTINCTION (80-100%) DISTINCTION (70-80%) CREDIT (60-70%) PASS (50-60%) FAIL (0-49%)

Use of the 10-point plan in a coherent and rational sequence

(50%)

Campaign planning evidenced through systematic application of all 10 elements.

All elements have been addressed in a coherent and rationale sequence leading to an innovative campaign

Campaign planning evidenced through application of all 10 elements.

All elements have been addressed in a coherent and rationale sequence as appropriate to the campaign.

Campaign planning applies the 10 elements.

Most elements have been addressed in a coherent and rationale sequence as appropriate to the campaign.

 

Campaign planning applies most of the elements with a few elements applied superficially.

Most elements have been addressed in a coherent and/or rationale sequence.

Campaign planning superficially applies most of the elements.

Coherence and sequence mostly ambiguous.

Attention to difference and diversity

(10%)

Difference and diversity are treated with respect and empathy.

Strategies for inclusion have been strongly and deliberately integrated into the campaign.

Difference and diversity are treated with respect.

Strategies for inclusion have been integrated into the campaign.

Difference and diversity are mentioned in campaign.

Some strategies for inclusion have been included into the campaign.

Some strategies for inclusion have been identified.

Difference and/or diversity are minimally mentioned in campaign.

Strategies for inclusion considered superficially.

Transdisciplinary engagement

(10%)

Demonstrates a strong transdisciplinary perspective by employing social change discourse clearly informed by Indigenous critical studies and critical whiteness theory.

Demonstrates a transdisciplinary perspective by employing social change discourse informed by Indigenous critical studies and critical whiteness theory.

Mostly demonstrates a transdisciplinary perspective by employing social change discourse, with some evidence of it being informed by Indigenous critical studies and critical whiteness theory.

Occasionally demonstrates a transdisciplinary perspective through infrequent employment of social change discourse. Offers limited evidence of it being informed by Indigenous critical studies and/or critical whiteness theory.

Minimally demonstrates a transdisciplinary perspective through negligible employment of social change discourse. Offers limited or no connection to Indigenous critical studies and/or critical whiteness theory.

Composition and persuasiveness of pitch

(25%)

The campaign pitch is rational, practical and creative.

Strongly supported by evidence and convincing arguments.

The campaign pitch is rational and practical.

Supported by evidence and convincing arguments.

The campaign pitch is suitable.

Supported by rational arguments.

The campaign pitch has some drawbacks.

Insufficiently supported by rational arguments.

The campaign pitch has some drawbacks or is unclear.

Supporting arguments are unclear or unrelated.