There is increasing emphasis in the water industry on “demand management” - ensuring water requirements for communities are met in the face of fixed or declining water supply. This has emphasised the need for understanding the social and behavioural aspects of water use.
We can assist you with the following:
- increase knowledge of behavioural influences on water consumption within the various socio economic segments
- test behavioural change models that will sustain current and future water saving requirements
- focus on residential socio economic segments within the Greater Melbourne region to assess water related behaviours that exist in the respective segments and key influences on those behaviours
- assessment of the effectiveness of selected behavioural change models
- increase consumer acceptance of recycled water
- risk perception in relation to differing delivery systems of recycled water
- advise on public trust in the authorities to ensure quality control
- overcome public resistance to potable use of recycled water, including common response of 'disgust'
- focus on emotive risk assessment and emotive association related to potential recycling for potable use
- provide tools needed for water utilities to better understand and address public perceptions and public concerns regarding indirect drinking water recycling
- develop best practices for communication strategies and community engagement
- taste tests
Recent & current projects
This area of activity includes the following work:
- Advanced treatment of waste water at Australian Antarctic Stations for direct potable reuse - social acceptance. Funding: Australian Antarctic Division (AAD)
- Knowledge and affect in the perception of desalinated water (Honours project)
- Reclaimed water viewed as an acceptable alternative to potable water. Funding: Australian Water Recycling Centre of Excellence (AWRCoE)
- Public perception of, and response to, desalination in Australia. Funded by National Centre of Excellence in Desalination Australia (NCEDA)
Contact: Dr Daniel Ooi, [email protected]. Phone: +61 3 9919 2200
Selected papers & publications
- Ooi, D. (2015, forthcoming), Cultures of Energy: Power, Practices, Technologies. The Australian Journal of Anthropology.
- Ooi D., Fisher A. & Cary J. (2014), Community Perceptions and Barriers to Water Reuse. Australian Water Recycling Centre of Excellence, Brisbane, QLD. ISBN-13 978-1-922202-19-2.
- Ooi D., Fisher A., Cerini S., & Cary J. (2014), Community Understanding of Risk and Safety in Relation to Recycled Water. Australian Water Recycling Centre of Excellence, Brisbane, QLD. ISBN-13 978-1-922202-20-8.
- Ooi D., Fisher A. & Cary J. (2014), Considering water reuse with culturally diverse communities. Australian Water Recycling Centre of Excellence, Brisbane, QLD. ISBN-13 978-1-922202-21-5.
- Ooi D., Fisher A. & Cary J. (2014). Understanding Customer Attitudes and Segment. Australian Water Recycling Centre of Excellence, Brisbane, QLD. ISBN 978-1-922202-22-2.
- Ooi D., Fisher A. & Cary J. (2014), The Influence of Water Scarcity on Public Willingness to Consider Water Reuse. Australian Water Recycling Centre of Excellence, Brisbane, QLD.ISBN 978-1-922202-23-9.
- Jones, R.N. and Ooi, D. (2014), Living Brooklyn: Baseline report on the economics of the urban water cycle in the Brooklyn Industrial Precinct. Victoria Institute for Strategic Economic Studies.
- King, Tanya J., Ooi, Daniel, Cary, John, Fisher, Adrian T., Schibeci, Renato, Murphy, Kristina, O'Toole, Kevin, Mearns, Malcolm and Donaldson, Jilleen A. (2012) Public perceptions of, and responses to, desalination in Australia : a report on findings. Kelly, Peter, ed. Alfred Deakin Research Institute Working Paper, Series Two, 39 . Alfred Deakin Research Institute, Geelong. ISBN 9781921745386
- Cary, John and Pisarski, Anne (2011) Social Benchmarking as a Basis for Communication Programs to Improve River Health. Communication and Science Journal , 7 (22). pp. 1-8. ISSN 2164-0769
- Cary, John and Roberts, Anna (2011) The Limitations of Environmental Management Systems in Australian Agriculture. Journal of Environmental Management, 92 (3). pp. 878-885. ISSN 0301-4797
- Cary, John and Pisarski, Anne (2011) Social Benchmarking to Improve River Ecosystems. Water Science and Technology, 64 (5). pp. 1148-1153. ISSN 0273-1223
- Pisarski, Anne and Cary, John (2011) Sustaining and Improving the Social Condition of River Ecosystems. In: Academy of Management 71st Annual Meeting, 12 August 2011, San Antonio, Texas, USA. (Unpublished)
- Cary, John (2010) Changing behavior to more sustainable practice: Australian resource management experience. In: Human Dimensions of Soil and Water Conservation: A Global Perspective. Nova Science Publishers, Hauppauge, NY, Chapter 17. ISBN 9781617615221
- Cary , John (2010) Managing headwater regions in Australia: Assessing socio-economic and resource sustainability. In: Integrated Watershed Management: Perspectives and Problems. Springer, New York. ISBN 9789048137688
- Cary, John (2010) Market-Based Instruments and Environmental Outcomes: Some Cases of Failure. In: International Symposium on Environment Sociology and Sustainable Development, 10-11 July 2010, Gothenburg, Sweden. (Unpublished)
- Ooi, D (2010). Territories of Difference: place, movements, life, redes. The Australian Journal of Anthropology 21(3). ISSN 1757-6547. Article DOI: 10.1111/j.1757-6547.2010.00092.x. B.2/B.4.