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Dr Martin Fluker

PhD, MBus Tourism, BBus (VicMelb)

Lecturer, College of Business

Dr Martin Fluker is an experienced and passionate educator with a successful academic career built on a foundation of significant industry experience and innovative research.

Having worked across a wide range of tourism and marketing positions, both executive and in the field, he has a deep understanding of the industry from a practical perspective. His international work experience has given him a unique knowledge of the needs of tourists and those that seek to engage with them.

Martin started the Fluker Post Research Project – a citizen science system designed to allow community members to contribute towards the ongoing care of various natural environments.

Publications

Journal articles

Augar, N. & Fluker, M. (2015). Towards understanding user perceptions of a tourist-based environmental monitoring system: An exploratory case study. Asia Pacific Journal of Tourism Research, 20(10), 1081-1093.

Jopp, R., DeLacy, T., Mair, J. & Fluker, M. (2013). Using a regional tourism adaptation framework to determine climate change adaptation options for Victoria's Surf Coast. Asia Pacific Journal of Tourism Research, 18(1-2), 144-164.

Boon, P.I., Fluker, M. & Wilson, N. (2008). A ten-year study of the effectiveness of an educative programme in ensuring the ecological sustainability of recreational activities in the Brisbane Ranges National Park, south-eastern Australia. Journal of Sustainable Tourism, 16(6), 681-697.

Dolnicar, S. & Fluker, M. (2003). Behavioural market segments among surf tourists – investigating past destination choice. Journal of Sport Tourism, 8(3), 186-196.

Fluker, M.R., & Turner, L.W. (2000). Needs, motivations, and expectations of a commercial whitewater rafting experience. Journal of Travel Research, 38(4), 380-389.

Conference presentations

Dolnicar, S. & Fluker, M. (2003). Who's riding the wave? An investigation into demographic and psychographic characteristics of surf tourists, presented at the Council of Australian University Tourism and Hospitality Educators conference, Coffs Harbour.

Fluker, M. (2003). Riding the wave: Defining surf tourism, presented at the Council of Australian University Tourism and Hospitality Educators Conference, Coffs Harbour.

Burridge, T., Fluker, M. & Boon, P. (2002). Ensuring the sustainability of nature-based tourism in marine and coastal temperate areas of south eastern Australia, presented at the Council of Australian University Tourism and Hospitality Educators conference, Fremantle.

Fluker, M. & Turner, L. (2002). Guide recognition of client motivation in adventure tourism, presented at the Council of Australian University Tourism and Hospitality Educators Conference, Fremantle.

Morgan, D. & Fluker, M. (2002). Risk management considerations in Australian commercial adventure tourism, presented at the CAUTHE Conference, Fremantle.

Books

Richardson, J. and Fluker, M., (2003). Understanding and managing tourism, Pearson Education Australia.

Book chapters

Fluker, M. & Deery, M. (2003). Condoms in the first aid kit: River guides, clients and sex, in Sex and tourism: Journeys of romance, love, and lust, Haworth Hospitality Press, New York, USA, pp. 109-118.

Guest speaking events

An invited guest speaker by the Mexico Secretariat of Tourism at the 10th National Convention for Tourism Education, held at Mazatlan, Mexico, 9-11 October, 2003. Presented a paper titled "The internationalisation of tourism education: An Australian perspective".

Teaching responsibilities

Coordination of the Bachelor of Business (International Tourism Management)

Current supervision of one PhD student

Portfolios

Areas of expertise

  • Citizen science
  • Community-based environmental monitoring
  • Nature-based tourism

Contact details

+61 3 9919 4412