Mark is Pro Vice-Chancellor (Business and Law) and Dean of the Victoria University Business School.

Prior to joining VU he was Head of the Graduate School of Business and Law at RMIT. Under his leadership the Graduate School of Business and Law at RMIT achieved the highest Good Teaching Scores and Overall  Satisfaction scores in the university; the most positive staff climate results; the leading school for research; achieved EPAS accreditation for the Executive MBA and came first in the HEC Montreal Business Case Competition.

Mark was a former Director at the University of Lucerne in Switzerland and Advisory Board Member at the SP Jain School of Global Management.

He is an International Academic Member of the European Online Course Certification System with the European Foundation for Management Development; and a former member of the EFMD MBA Directors Conference Steering Committee.

Mark has published in several leading journals including:

  • Journal of Vocational Behaviour
  • Personnel Review
  • Journal of Marketing Management
  • European Journal of Marketing
  • International Journal of Research in Marketing
  • Industrial Marketing Management
  • Journal of Strategic Marketing.

Mark and John A. Davis are co-authors of the book The Market Oriented University: Transforming Higher Education .

Areas of expertise

  • Market orientation
  • marketing management
  • Marketing strategy

Contact details

+61 (3) 9919 1199


Refereed journal articles

Shanker, R., Bhanugopan, R., Roy, Beatrice I.J.M., van der Heijden & Farrell, M.A. (2017) Organisational climate for innovation and organisational performance: The mediating effect of innovative work behaviour, Journal of Vocational Behaviour, Vol 100, June, pp. 67-77

Farrell, M.A., Oczkowski, E.A. & Kharabsheh, R. (2011) Antecedents and Performance Consequences of Learning Success in International Joint Ventures, Industrial Marketing Management, 4(3), 479-488

Farrell, M.A., & Schroder, W. (1999) Power and Influence in the Buying Centre European Journal of Marketing, 33(11), 1161-1170

Oczkowski, E.A., & Farrell, M.A., (1998) Discriminating Between Measurement Scales Using Non-Nested Tests and Two Stage Least Squares Estimators: The Case of Market Orientation, International Journal of Research in Marketing, 15, 349-366

Farrell, M.A., & Schroder, W. (1996) Influence Strategies in Organisational Buying Decisions, Industrial Marketing Management, 25(4), 293-303


Davis, J.A. & Farrell, M.A. (2016) The Market Oriented University: Transforming Higher Education, Edward Elgar Publishing

Refereed book chapters

Kong, E. & Farrell, M.A. (2014) A preliminary study of neuro-linguistic programming in nonprofit organizations: Facilitating knowledge and learning capabilities for innovation. In Quality Innovation: Knowledge, Theory and Practices (edited by Jin, C. and Al-Hakim, L) IGI Publishing, Hershey, Pennsylvania.

Conference presentations

Bhanugopan, R., Shanker, R., Van der Heijden, B. & Farrell, M. (2015) The role of Innovative Work Behaviour in understanding the relationship between Organisational Climate for Innovation and Organisational Performance, British Academy of Management, 29th Annual Conference, 8-10 September.

Dunlop, E. & Farrell, M.A. (2011) Attribution of Responsibility and Consumer Punishment Intentions for Ethically Questionable Firm Behaviours, Australian and New Zealand Marketing Educator's Conference, Perth.

Dunlop, E. & Farrell, M.A. (2009) When Ethical Consumerism Results in Punitive Action: A Third-Party Perspective on Attribution of Responsibility, Australian and New Zealand Marketing Educator's Conference, Melbourne

Farrell, M.A. (2009) Creating the Market Oriented Organisation: Directions for Further Research, European Institute for Retailing and Service Studies Conference, Niagara Falls, Canada.

Farrell, M.A. (2006) The Moderating Effect of Work Value Congruence on Service Worker Customer Orientation, ANZMAC Conference, Brisbane.



Three PhD and two DBA candidates

Research grants

2002: $10,000 ARC Small Grant to undertake the following project, 'The Influence of the Market Orientation of the Firm on Sales Force Behaviour and Attitudes: The Moderating Effect of Artefacts'

1998: $13,700 ARC Small Grant to undertake the following project, 'The Impact of Downsizing Strategies on the Market Orientation of Organizations'