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Malay Joshi

B.E., M.Bus (VU)

Lecturer, College of Business


Journal articles

Miranda, M and Joshi, M (2003) Australian Retailers Need to Engage with Private Labels to Achieve Competitive Difference. Asia Pacific Journal of Marketing and Logistics. 15 (3): 34-47

Conference publications

Miranda, Mario and Malay Joshi (2002) Private Labels are Potential Value Drivers for Australian Retailers. in Proceedings of the 2002 Multicultural Marketing Conference. Ed(s). Enrique Bigne, Vic Johar and Salah Hassan. Academy of Marketing Sciences, Universitat de Valencia, Valencia, Spain. 1-14

Miranda, Mario and Malay Joshi (2002) Store Labels Challenge Australian Retailers. in Marketing in a Changing World – Scope Opportunities and Challenges. Ed(s). Minoo Farhangmehr. European Marketing Academy, Braga, Portugal. 1-7

Professional experience

Has worked internationally in Engineering, Project Management and held senior positions in IT in IBM Australia and other organizations

15 Years Experience in the IT industry in Australia

Member of the Academic Board, Victoria University (2 terms)

Member of the Undergraduate and Coursework committee of the Academic Board (2 terms)

Special recognition

  • Awarded Best Student Prize (PG Dip International Trade)
  • Govt. of India National Merit Scholarship

Teaching And Learning Engagement Activities


Undergraduate unit: BHO1171 Introduction to Marketing

Undergraduate unit: BHO3435 Marketing Planning and Strategy


Electronic Marketing, Marketing Planning and Strategy

Pathways and RPL Officer for SIB

Member of the Education and Research Board of the University

Professional membership

  • AMA


Areas of expertise

  • Challenges facing Australian SME’s in adopting digital marketing
  • E-commerce adoption by Australian SME’s
  • International business and trade
  • International investments
  • International marketing
  • Internationalisation of Australian SME’s
  • Retail consumer behaviour

Contact details

+61 3 9919 4452