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Helen Madden-Hallett

MBus (VU), BEd (Tas CAE), Dip. Teach (Tas CAE)

Lecturer, College of Business

Publications

Hall, J. and Madden-Hallett, H. (2004) Barriers to Study and Their Solutions. Abstract. Australian Association for Research in Education 2004 Conference, Melbourne

Madden-Hallett, H. (2002) Marketers and Soft Resources: The Foundation of Alliance Success, ANZMAC 2002 Ed(s) R.Shaw, Deakin Univesity, Geelong, 1851 - 1857

Kidd, J. and Madden-Hallett, H. (2002) Access to the Internet for Marketing Students - a Pilot Study, The Ethics and Equity of e-Learning in Higher Education 83-92

Kidd, J. and Madden-Hallett, H. (2001) Electronic Learning: Student Diversity and the Issue of Access, ANZMAC Conference, Ed(s) S.Chetty and B.Collins, Massey University, New Zealand, CD ROM

Grierson, M. and Madden-Hallett, H. (1998) A Definition of Ecotourism and a Profile of the Eco-tourist. In Progress in Tourism and Hospitality Research Conference. Ed(s). B.Faulkner, C.Tidswell & D. Weaver, Griffith University (Gold Coast), Aust. Conference Proceedings

Madden-Hallett, H. (1998) A Definition of Ecotourism and a Profile of Ecotourism Operators. Masters by Coursework and Minor Thesis, Victoria University

Professional experience

Various marketing positions in industry including the Finance Sector Union

Attachmate Australasia

Experience in teaching marketing at VU TAFE

Teaching responsibilities

Coordination

Undergraduate unit: BHO2265 Integrated Marketing Communications

Undergraduate unit: BHO3439 Marketing Services and Experiences

Professional membership

  • Business Liaison Office Applied Scholastics Australia, New Zealand and Oceania

Portfolios

Areas of expertise

  • Business to business marketing
  • Electronic commerce
  • Marketing of ecotourism destinations

Contact details

+61 3 9919 4552