Dr Hafizul Islam

Dr Hafizul Islam

PhD Marketing (UniMelb), MS Information Systems (Texas A&M), BBA Management Information Systems (AIUB)

Lecturer, College of Business

Dr Hafizul Islam is a lecturer of Marketing at the College of Business. He joined VU in 2011 and teaches undergraduate and postgraduate units.

Hafizul started his academic career in 1999 as a junior faculty member at American International University (Bangladesh), before moving to the USA to pursue his postgraduate degree at Texas A&M International University. Upon completing his degree in 2001, Hafizul continued to teach undergraduate units, and was computing manager for the A R Sanchez College of Business at Texas A&M.

In 2006 Hafizul migrated to Australia and enrolled at the Melbourne Business School, University of Melbourne to do his PhD. He built up his industry experience by working more recently as a Strategy Consultant for PriceWaterhouseCoopers, and research analyst for the Institute of Broadband Enabled Society (IBES) at the University of Melbourne (and previously for IBM).

Knowledgeable in the fields of Marketing, Internet Advertising and E-commerce, Hafizul has achieved commendations for his analytical abilities, scholarly feats, diligence and rigor in his academic teachings and applied research undertaken.


Islam, H & Mia, S (2012) 'Motivation-based IS Evaluation Strategy: A Perspective of Marketing Information Systems', Australasian Conference on Information Systems, Geelong, Victoria, Australia

Islam, H (2009) 'Effects of Website Interactivity on Online Retail Shopping Behavior', in M. L. Nelson, M. J. Shaw & T. Strader (Eds.), Value Creation in E-Business Management, vol 36, pp. 131, San Francisco: Springer

Islam, H (2008) 'An Experimental Study on the Effects of Website Interactivity on Hedonic and Utilitarian Motivations', 2008 INFORMS Conference Proceedings, Washington DC

Teaching responsibilities

Undergraduate units: BHO2259 Product & Services Innovations and BHO3254 Advanced Marketing Research

Postgraduate units: BHO5583 Marketing Research and BHO5501 Electronic Marketing

Postgraduate research students and fellows

Current co-supervision: 2 PhD students


Areas of expertise

  • Consumer behavior
  • E-commerce / e-marketing
  • Interactive marketing
  • Internet advertising
  • Market research
  • Technology adoption
Hafizul Islam

Contact details

+61 3 9919 4616