Reach your goal to become a marketing professional and be an indispensable part of any organisation. You will be qualified to work in a huge range of marketing areas, including management of marketing teams and accounts.

• Location:
  Footscray Nicholson and St Albans
• Faculty:
  Faculty of Workforce Development
• School:
  School of Business Services
• Study mode:
  Full Time and Part Time
• Delivery mode:
  On campus
• Course code:
  BSB51207
• Duration:
  0.5 years
• This information is for Australian residents.
  Click here to search for courses available to non-residents

How to apply

• brand manager
• category manager
• direct marketing manager
• marketing team leader
• public relations manager

Learn more about your career options on the Australian government's Career Information and Resources website.

The course aims to provide the knowledge and skills in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area.

• Identify and Evaluate Marketing Opportunities

  Unit code

  BSBMKG501B

• Establish and Adjust the Marketing Mix

  Unit code

  BSBMKG502B

• Plan Market Research

  Unit code

  BSBMKG506B

• Interpret Market Trends and Developments

  Unit code

  BSBMKG507A

• Implement and Monitor Marketing Activities

  Unit code

  BSBMKG514A

• Conduct a Marketing Audit

  Unit code

  BSBMKG515A

• Design Direct Response Offers

  Unit code

  BSBMKG409A

• Plan Direct Marketing Activities

  Unit code

  BSBMKG508A

• Develop a Media Plan

  Unit code

  BSBADV507B

• Analyse Consumer Behaviour for Specific International Markets

  Unit code

  BSBMKG517A

• Profile the Market

  Unit code

  BSBMKG401B

• Evaluate and Recommend Advertising Media Options

  Unit code

  BSBADV511A

• Develop, Implement and Monitor a Marketing Campaign

  Unit code

  BSBMKG610A

This course is approximately 6 months full-time or equivalent. Time required to complete the course will vary according to the delivery and assessment mode offered. Note: Students progress through Certificate IV in Marketing prior to commencing this Diploma program.

• TAFE: NA
• Year 12: Successful completion of VCE and Certificate IV in Marketing.
• International: IELTS 5.5 and Completion of Certificate IV in Marketing or industry experience.
• Mature: Successful completion of Certificate IV in Marketing or relevant industry experience.