Unit staff have good publishing records in international agribusiness, marketing and business journals, regularly present papers at major international conferences and serve as reviewers of journal manuscripts
for a number of journals. Staff in the Unit have also produced several books and monographs.
The Unit will soon also co-publish the ASEAN Food Journal with University Putra Malaysia in Kuala Lumpur. This food science and agribusiness journal is published in print for subscribers and will soon be available online.
Refereed journal articles
Marketing Orientation and Export Performance: Review of the Performance of Australian Dairy Exporters Targeting Malaysia', Journal of International Marketing and Marketing Research, 24 (2), pp 103 - 111.
Economic Meltdown in Malaysia: Down to Basics? A Review of Interest Group and Public Policy Trends in Malaysia's Dairy Farming Sector', Journal of International Food & Agribusiness Marketing, 10 (2), pp 31-47.
Socio-Economic Dynamics in Marketing and Sales Management, Experiences of Australian Dairy Exporters Targeting Malaysia', Journal of International Selling and Sales Management, 5 (1), pp 21-38.
Export Market Selection, Prioritisation and Entry Decisions: China and India', Journal of International Marketing and Marketing Research, 23 (3), pp 115-127.
Culture's Consequences: Dairy Market Opportunities in India', Marketing Bulletin, 7 (1), pp 39-50.
Refereed conference papers and abstracts
Global Village? Not When it Comes to Transnational Business Alliances' AM 2000 Conference, University of Derby, England. (forthcoming).
Transnational Alliances, Influences of National Culture and Organisational Culture', AM 2000 Conference, University of Derby, England. (forthcoming).
Riding the Waves of Corporate Culture: Transnational Business Relationships of Malaysian Organisations', International Symposium on Malaysian Business in the New Era, Monash University Malaysia, pp. 1-22.
Organisational Culture and Business Partnerships: Relationships between Malaysian Organisations and their Principal Overseas Partner', in R. Edwards and C. Nyland (eds.), 1999 Annual Conference Academy of International Business Southeast Asia Region - Vol. II, pp. 1-20.
Economic Deregulation and Corporate Perceptions, Attitudes and Strategies to Transnational Partnering Arrangements: Empirical Study of Firms in India', International Seminar on Recent Trends of Economic Reforms in SAARC Region, Institute of Bangladesh Studies and International Institute for Development Studies, p. 29.
The Relevance of Socio-Demographic Variables in Product-Line Consumption - The Case of Dairy Products in Malaysia', Southern Marketing, Theory and Applications Vol II, Adelaide: University of South Australia, pp 665-668.
